Reimagine your future in the cloud and G7 CR will bring it to life!

Azure Plus Program

CXOs are keenly awaiting a future powered by next-gen cloud technologies that exceed conventional boundaries, delivering an array of transformative advantages. At the forefront of their expectations lies the promise of unparalleled agility, enabling organizations to swiftly pivot, innovate, and seize new opportunities. They foresee cloud technology as a gateway to enhanced scalability, granting the ability to effortlessly adjust resources in tandem with evolving demands. A recent survey reveals that over 90% of CXOs believe that cloud computing will be crucial for their organizations in achieving their goals, with enhanced agility, cost savings, and scalability touted as the key drivers of this transformation. 79% consider the cloud as a key driver of revenue growth, and 87% believe it will within the next ten years.  33% of CXOs from across the globe stated to use edge computing for most of their cloud operations, and 55% indicated they anticipate doing so by 2029.

Undoubtedly, cloud computing will retain its position as a cornerstone of strategic business initiatives, facilitating essential connectivity and adaptability in alignment with evolving benchmarks. Cloud computing’s anticipated growth will impact how it performs on a global scale and artificial intelligence will play an essential role in determining how revolutionary it could be. As organizations look to harness the power of the cloud, partnering with a Managed Service Provider (MSP) like G7 CR – A Noventiq Company becomes a strategic move.  Let’s dive into some of the latest cloud computing trends and how G7 CR is poised to play a vital role in navigating through the complexities of cloud modernization, ensuring seamless transitions, optimized operations, and the realization of the cloud-powered tomorrow.

Advanced Security: 

As organizations take a plunge into the cloud, the security risks also increase, and they become more prone to security-related threats and fraud. A study revealed that 45% of organizations dealing with cloud security incidents encountered a minimum of four attacks. While the cloud is generally more secure than traditional systems, attacks often exploit security vulnerabilities introduced when customizing cloud tools for specific needs. Managed Service Providers like G7 CR- A Noventiq Company, play a pivotal role in enhancing security by reducing fraud incidents by 95%. G7 CR ensures proactive threat monitoring, rapid incident response, seamless compliance, and a robust cloud security framework.

Edge Computing: 

Edge computing has emerged as a game-changer across diverse industries, revolutionizing the way data is processed and insights are derived. In manufacturing, it enables real-time analysis of machinery data, paving the way for predictive maintenance and heightened operational efficiency. The retail sector benefits from personalized customer experience through on-the-spot data processing, while autonomous vehicles leverage edge computing for split-second decision-making. In healthcare, patient monitoring becomes seamless with local data processing, ensuring timely interventions. Additionally, sectors like agriculture, energy, and video surveillance capitalize on edge computing’s ability to enhance resource management and response times. This transformative technology is bridging the gap between data generation and analysis, developing unprecedented efficiency and innovation across the business landscape. MSPs like G7 CR – A Noventiq Company, ensure seamless deployment of services at distributed edge locations, alleviating operational burdens. G7 CR enables businesses to harness the potential of edge computing, enhancing real-time responsiveness, reducing latency, and effectively managing diverse edge infrastructure for improved performance and reliability.

Artificial Intelligence: 

Despite the inseparable nature of big data and AI, issues related to storage capacity prevail owing to the influx of voluminous data. This further entails the need for cloud services, therefore. Several enterprises are using the cloud for effective storage & and utilization of semi-structured or unstructured data of an organization. Also, a perfect blend of AI and cloud is touted to be revolutionary, wherein AI-as-a-service makes improvements in existing cloud solutions, carving newer paths toward development. According to Gartner, successful AI projects rely on robust AI engineering strategies, encompassing DataOps, ModelOps, and DevOps principles. This approach enhances AI model performance, scalability, interpretability, and reliability, thereby maximizing the value of AI solutions. G7 CR offers AI-driven insights and automation leveraging OpenAI which further helps in enhancing operational efficiency and unlocking new opportunities for innovation. G7 CR facilitates seamless integration and management of AI services within cloud infrastructure, ensuring scalability, performance, and security.

Sustainable Tech: 

Cloud plays a vital role in achieving sustainability goals across industries. With cloud modernization initiatives like the Azure Plus Program, Azure users can significantly reduce their environmental footprint by implementing sustainable cloud offerings. With Azure, G7 CR is prioritizing building a greener and more sustainable ecosystem by helping companies optimize workloads and resources better to further reduce carbon impacts and unlock the benefits of fully migrating to Azure. Also, the reporting, monitoring, and break-fix support services covered under the Azure Plus Program enable an organization to improve efficiency and reduce downtime significantly. By embracing cloud-native applications and solutions, G7 CR’s Azure Plus Program enables scalability, efficiency, and sustainability.


As businesses aim for higher ROI on technology upgrades, it is important to anticipate the forthcoming shifts and ensure there is the right alignment. Join the Azure Plus Program now to leverage most of the modernization benefits like a suite of managed services, support services, non-tech services, and a lot more. Apply now at no additional cost and avail bunch of tech services worth $50K with Azure Plus Program!

Demystifying Cloud Modernization with Azure Plus Program

Azure Plus Program

A successful modernization approach begins with the idea of solving current business challenges using cutting-edge technologies for increased efficiency, reduced costs, and improved security.

In the era of AI and digital transformation, technology serves as the driving force for organizations. Continuous technology upgrades and modernization empower organizations to revitalize their processes, improve customer experiences, and foster innovation, leading to sustainable growth and competitive advantage in today’s digital landscape.

Hence, modernization becomes a critical priority for IT leaders; this is a survey conducted by a leading cloud company that concludes that 91% of CIOs say modernizing apps is their primary goal. The impact of the competitive and tech-advanced future drives the urgency for cloud modernization, including modernizing the infrastructure, legacy applications, and data.

3 Steps of Cloud Modernization Approach

Modernizing applications on Microsoft Azure becomes hassle-free with MSPs like G7 CR. Being the leading Azure MSP, G7 CR’s approach to modernization is pretty much in alignment with Microsoft’s modernization best practices. Our modernization roadmap is divided into three phases: Assess, Modernize, and Manage.

1. Assessment and Strategy

Assessment is the first step that you must take to optimize your cloud adoption and evaluate your enterprise for readiness.

Current State Analysis: Evaluate existing systems, applications, and infrastructure to understand their architecture, dependencies, and performance.

Business Goals: Define clear objectives for the modernization, such as improved scalability, cost reduction, or enhanced security.

Cloud Readiness: Assess the suitability of applications and data for the cloud environment, considering factors like compatibility and compliance. It has two components: Financial readiness – which helps you determine the required time and cost for modernization. Technical readiness – helps you determine if you’re ready to modernize or need a different cloud adoption strategy.

Risk Assessment: Identify potential challenges and risks that might arise during modernization and develop strategies to mitigate them.

2. Modernization

Select applications you want to modernize so that you can maintain, extend, deploy, and manage them in a way that meets the current and future needs of your business.

Migration Strategy: Choose the appropriate migration strategy for each application, whether it’s a rehosting, re-platforming, or refactoring approach.

Architectural Design: Design or redesign applications to leverage cloud-native technologies, optimizing for scalability, performance, and efficiency.

Data Migration: Plan and execute the migration of data, ensuring integrity and minimal downtime.

Testing and Validation: Rigorously test migrated applications to ensure they function as expected in the cloud environment.

3. Management

Once modernization is completed, you will be required to monitor the performance of the applications and optimize resources to avoid overspending.

Monitoring and Optimization: Implement monitoring tools to track application performance, resource utilization, and user experience in the cloud.

Cost Management: Continuously monitor cloud costs and optimize resource allocation to avoid overspending.

Security and Compliance: Implement robust security measures, including access controls, encryption, and compliance checks, to protect data and meet regulations.

24/7 Support: Choosing trusted MSPs like G7 CR Technologies will ensure you get 24/7 technical support to resolve issues promptly, ensuring maximum uptime for your cloud infrastructure.

Continuous Improvement: Regularly review and refine your cloud architecture, applications, and processes to align with evolving business needs.

Modernization On Azure – Best Practices

Below are some of the proven strategies and best practices that pave the way for a seamless and effective modernization of your applications and data.

1. Embrace Tech Innovation

Cloud modernization empowers organizations to harness the latest technologies, such as Generative AI, Machine Learning, and advanced analytics, to develop innovative solutions that address evolving customer needs and industry trends.

2. Choose Cloud-Native Technologies

Select technology stacks that align with cloud-native principles, such as microservices, containers (Docker), and serverless computing (Azure Functions). These technologies enhance application agility, scalability, and resource efficiency.

3. API-First Approach

Use API-driven development to connect different components of your application. This promotes flexibility and interoperability, allowing different parts of the application to use diverse tech stacks while maintaining seamless communication.

4. Continuous Integration and Deployment (CI/CD)

Employ CI/CD tools like Jenkins, Travis CI, or GitLab CI/CD to automate the building, testing, and deployment of your application. This ensures rapid and reliable updates to the cloud environment.

5. Choose the Right Cloud MSP Partner

This is one of the most important factors that decide the success of any cloud modernization journey, as MSPs bring expertise in cloud technologies, modernization strategies, break-fix support, and continuous management. A trusted MSP streamlines the modernization process, ensures adherence to best practices, and provides continuous support, enabling organizations to enhance their cloud journey.

G7 CR Technologies – Your Cloud Modernization Partner

At G7 CR – A Noventiq Company, we recognize the significance of a well-orchestrated cloud modernization journey. As your Azure Modernization Partner, we offer not just expertise but a commitment to elevating your business to new heights with our ‘Azure Plus Program – Azure Modernization Initiative’.

The Azure Plus Program is exclusively launched for companies who are leveraging Microsoft Azure to host their applications and data. This program is designed to help companies with benefits like business agility, 10x faster delivery time, and reduced cost.

As this program is exclusive, only up to 100 nominations will be considered, with phase 1 closing on December 31, 2023. So, hurry up and join the Azure Plus Program today.

Azure Plus Program – What’s in for CXOs?

Azure Plus Program

The business landscape has been completely transformed with the emergence of generative AI. In this fast-paced economy, technological upgrades and advancements play a pivotal role in business success. According to Gartner’s report by 2027, more than 50% of enterprises will use cloud platforms to accelerate their business initiatives. Also, as per a global survey conducted by Microsoft, 74% of IT decision-makers believe that Modernization is a key priority to unlock scalability.

The survey also observed that 62% of organizations have a modernization strategy already in place. Considering the immense focus on technology modernization, G7 CR – A Noventiq Company has launched the Azure Plus Program to modernize cloud applications, maximize cloud budgets, and increase efficiency.

The program envisages uplifting organizations to swiftly adapt to evolving technology demands while keeping costs and resources optimized. Azure Plus Program lets CXOs oversee and optimize cloud environments in a much more streamlined approach. As per a CXO survey, it’s observed that IT decision-makers encounter several complexities while modernizing their IT and cloud infrastructure. Some of these challenges are:

Lack of Knowledge and Expertise

Even in technically advanced organizations, sometimes it’s difficult to meet the changing demands of technical expertise. Modernizing applications and data on Azure requires deep technical expertise and knowledge. This creates a skill gap and thus it becomes critical for IT decision-makers to take such initiatives like modernization on their own. Continuous upskilling also becomes a challenge as the IT departments are always overwhelmed with extra work pressure.

G7 CR’s Azure Plus Program takes over the burden from CXOs and ensures a smooth transition while modernizing workloads on Azure as it is backed by skilled cloud experts with advanced-level Azure certifications. With its deep Cloud understanding, G7 CR’s Solution Architects advise you on the right cloud strategy, approach, and platform fitment, designing robust cloud architecture considering key business aspects like scale, security, and manageability.

Data Security and Privacy: 

Modernizing cloud applications raises significant concerns about data security if not done properly. While adding new workloads or upgrading the existing ones, information privacy, whether belonging to users or organizations, might be crucial and sensitive. Despite the assurance of data integrity by the cloud service provider, it becomes a responsibility to manage user authentication, authorization, identity protection, data encryption, and access control.

G7 CR, being a leading Azure MSP, offers comprehensive security assessment and data privacy services via The Azure Plus Program. Services comprise vulnerability assessment, penetration testing, compliance evaluation, and security assessment training & and POCs. This robust offering is designed to safeguard against any potential security breaches, providing a fortified layer of protection for your systems and data.

Cost Management:

While modernizing your applications on Azure, the consistent focus on cost management within an enterprise is crucial. Through effective cost optimization and management, you can ensure the long-term sustained success of your Azure ecosystem. All cost management decisions result in a modification to the assets which support a workload that impacts the architecture of a workload. Hence, additional considerations are required to minimize the impact on end users and business functions.

The Azure Plus Program presents a comprehensive cost optimization service comprising essential features such as cost tracking and insightful reporting with a dashboard, efficient budgeting, and accurate forecasting. Moreover, it integrates Azure Advisor for enhanced decision-making, integrates Azure Reservations and Savings Plans, and facilitates precise cost allocation and management.

Support & Performance Monitoring

Monitoring performance and proactive technical support are essential for cloud modernization projects. However, uncovering and resolving bottlenecks by monitoring all your services and their infrastructure is complex. Antipatterns in design and code cause issues if the applications are under pressure. Resilience in any service might impact your application’s ability to meet the current load. And the team might not have expertise across all the services used in architecture.

Azure Plus Program offers services that improve the performance of the application through proactive monitoring, fine-tuning configurations, and implementing best practices that effectively boost overall performance. Their specialized support ensures that businesses can capitalize on seamless operations, faster response times, and an improved user experience.

With Azure Plus Program, G7 CR aims to help organizations enable digital transformation, and technology advancements with seamless cloud modernization, heightened security, and optimized cost efficiency.

Join the program now and avail a bunch of managed service benefits along with front-loaded service credits worth USD50K: Register – Azure Plus Program

A Comprehensive Guide to Cloud Modernization Strategies on Azure

Cloud Modernization Strategies

Modernizing is an ongoing process that needs continuous planning and migration strategies to ensure the applications are updated and aligned with the business needs. According to research, 90% of survey respondents stated that AI is a primary factor driving their modernization of applications and data, while 80% agreed that failing to modernize would prevent them from taking full advantage of AI.

As cloud modernization is paving the way for the effective use of Artificial Intelligence and Machine Learning, companies are looking to boost organizational performance and accelerate market time. Therefore, it is essential to invest in cloud modernization using the best strategies to maintain operational efficiency and manage costs while maximizing the value of your cloud investments.

What is Cloud Modernization?

Modernization is the process of updating and transforming the organization’s existing infrastructure, systems, applications, processes, and data to a cloud-first approach or the most current versions. It involves migrating or adapting traditional IT systems and applications to take advantage of the benefits offered by cloud platforms.

Cloud modernization is performed to optimize organizational and technological performance, improve the customer experience, and increase time to market for new offerings and services.

Not only investing in modernizing infra, applications, and data can result in short-term achievements, but it also puts a company in a sustainable and flexible state. Cloud modernization helps every organization, no matter at which stage they are in. Cloud modernization is a journey of optimizing cloud costs, enhancing security and efficiency, modernizing applications, and re-platforming cloud-native applications.

Aspects and Approaches to Cloud Modernization

There are several aspects of cloud modernization to know before going ahead and understanding the modernization strategies. This exploration will uncover various approaches to cloud modernization, encompassing migration strategies, performance enhancements, and security considerations. Let’s check.

1. Application Modernization: This involves rearchitecting or rewriting existing applications to be “cloud native.” Cloud-native applications can leverage the capabilities of cloud platforms, such as microservices architecture, containerization, and serverless computing.

2. Infrastructure Modernization: This involves using Infrastructure as a Service (IaaS) offerings to replicate existing infrastructure in the cloud or rearchitecting infrastructure using cloud-native services.

3. Data Modernization: It involves migrating databases and data warehouses to cloud platforms and utilizing cloud-based data management services for better management, accessibility, and analysis.

4. Containerization and Orchestration: Containerization involves packaging applications and their dependencies into containers for consistent deployment. Orchestration tools like Kubernetes automate and manage these app containers.

5. Serverless Computing: Serverless platforms allow developers to build and deploy applications without worrying about the underlying infrastructure.

6. DevOps and Continuous Integration/Continuous Deployment (CI/CD): Cloud modernization often goes hand in hand with DevOps practices, enabling organizations to automate software development, testing, and deployment.

7. Security Compliance: Modernizing in the cloud provides access to advanced security features and compliance certifications offered by cloud providers. This helps organizations meet security and regulatory requirements more effectively.

8. Cost Optimization: Cloud modernization can lead to cost savings by utilizing cloud resources efficiently, paying only for what is used.

Why is Cloud Modernization Important? 

Generally, legacy applications are difficult to integrate with new technologies. If such applications fail to improve the user experience, businesses lose the opportunity and fail to create a competitive advantage. Also, businesses end up investing a lot of money in streamlining their operations.

This is where businesses need cloud modernization to achieve scalability, innovation, cost efficiency, and improved performance by migrating and optimizing their applications and infrastructure on cloud platforms like Microsoft Azure.

Cloud modernization makes it seamless for businesses to scale, add new users, and quickly enhance customer experience. This transformation enables businesses to respond quickly to market demands, enhance security, reduce maintenance burdens, and access cutting-edge technologies, ultimately gaining a competitive edge in today’s dynamic digital landscape.

Cloud Modernization Strategies 

Generally, there are three significant modernization strategies that businesses need to consider maximizing their value with the least amount of effort.

1. Process Modernization

This includes modernizing your development and work operations to lower the TCO (total cost of ownership) for the workload. For this, businesses can adopt DevOps methodology to promote collaboration between development and operations teams for automating workflows, faster releases, and reducing errors.

2. Application Modernization

This strategy is all about adopting PaaS solutions to modernize any application or framework. Application PaaS solutions use virtualization to run your workload without containers. This means businesses only need to provide code and select configuration options. And the platform itself can manage health, availability, and deployment. So, there is less management involved with the Container PaaS.

3. Database Modernization

Modernizing your databases can improve how you store, process, and feed data. Therefore, businesses can adopt database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) solutions that offer scalable and managed environments. PaaS will help you simplify your database and updates, and IaaS will provide flexible infrastructure without the burden of hardware management. The goal of database transformation is to improve the reliability, performance, and cost of your data.

However, there is always a cost involved, which quickly escalates if the modernization process is not monitored or optimized properly. This is where businesses need an MSP specializing in Azure cloud modernization.

G7 CR Technologies, A Noventiq Company, is the most trusted MSP (managed service provider) of Microsoft Azure, alleviates the cost concerns associated with the modernization process by conducting assessments, developing tailored roadmaps, and implementing proactive cost optimization strategies. We continuously monitor performance, enforce cloud governance practices, and leverage our cloud expertise to guide clients through the complex decisions of modernization, aiming not only to enhance efficiency and performance but also to maintain cost-effectiveness throughout the journey.

And thus, G7 CR Technologies, A Noventiq Company, has launched the Azure Plus Program that offers a comprehensive range of end-to-end technology services worth USD 50K to modernize your cloud applications, infrastructure, and data on Azure leveraging the latest tools.

How can you leverage the Azure Plus Program for modernization?

Services can be availed as tech investments in 2 stages:

1. Front Loaded Investment: Wherein you get service credits the moment you get onboard.

2. Cloud Consumption: As your monthly cloud usage increases, you keep getting recurring service credits, allowing you to leverage a whole bunch of managed services covered under the Azure Plus Program.

Join now the Azure Plus Program today.

Accelerate Your Modernization Journey with G7 CR’s Azure Plus Program

Azure Plus Program

In the current business landscape, IT Business Leaders find themselves struggling with fierce competition and IT cost optimization while handling digital transformation and technology modernization. Consequently, they’re actively prioritizing infrastructure & app modernization to streamline critical business operations, improve capabilities, optimize cost, and achieve scalability while fortifying security measures. In response to these swift technology transformations, trusted MSPs like G7 CR – A Noventiq Company, offer a comprehensive suite of managed services. These services enable businesses to tap into proficient resources and capitalize on advanced technology solutions furnished by leading technology hyper scalers like Microsoft.

Being India’s leading cloud-managed service partner of Microsoft, G7 CR is dedicated to transforming businesses through cloud modernization initiatives like Azure Plus Program. G7 CR has successfully delivered 125+ modernization projects, 1,000+ cloud advisory services, 400+ architectural reviews, and 580+ implementations. Our success narratives reflect the trust that our customers carry while we help them achieve the desired outcome.

G7 CR’s unique value lies in fulfilling its commitment to its client’s success. Unlike other service providers, G7 CR offers a suite of cloud-managed services through Azure Plus Program for maximizing ROI and enhancing efficiency. Here’s a glimpse of the benefits offered by G7 CR through the Azure Plus Program:

Access to Azure Expertise:

G7 CR understands that each business is unique and comes with its challenges and opportunities. That’s why we help you with tailored cloud consulting and advisory services through our years of Azure expertise. The Azure Plus Program offers access to Industry & solution-specific workshops, assessments, design architectures, proof of concept (POCs), and solutions assistance to ensure that your cloud strategy aligns perfectly with your goals.

Seamless Implementation and Migration:

Managing and optimizing workloads can be challenging, but G7 CR makes it a smooth & hassle-free process. G7 CR’s experienced cloud professionals advise, consult, and guide through the complete deployment journey, ensuring a smooth transition to Microsoft Azure. This team’s expertise reduces downtime, mitigates risks, and guarantees a successful cloud adoption journey.

24/7 Managed Services:

The cloud doesn’t rest, and neither does G7 CR’s support. With their round-the-clock cloud support desk, you have a dedicated partner for all your cloud operational requirements. Whether it’s cost optimization, disaster recovery drills, security assessments, or patch updates, G7 CR has it all covered for you.

Skilling & Business Enablement Services:

With the growing number of new businesses, staying safe on the compliance metrics is important and hence G7 CR offers non-tech consulting services like industry-standard audits and certifications like ISO, and ITSM. Also, skilling and training initiatives are included as business enablement offerings to empower your organization to thrive in the modern digital era.


G7 CR is more than a cloud service provider; it’s the most trusted cloud delivery partner in India. By offering an array of tech services, G7 CR demonstrates its commitment to your success and growth. With access to its expert solution architects, seamless implementations, managed support services, and business enablement offerings, G7 CR plays an integral role as a managed solution partner in cloud modernization strategy.

In this data & AI-driven world where agility and innovation are vital to staying abreast, G7 CR opens the door for businesses to leverage cloud technology to its fullest to scale faster. As a leading cloud MSP, G7 CR’s expertise lies in its commitment, and innovative spirit to drive better and faster results by enabling digital transformation.

And thus, The Azure Plus Program is launched to modernize your workloads and applications on Azure. Kickstart your modernization journey today with Azure Plus Program at no additional cost:  Azure Plus Program – Azure Plus Program (

Note – Only for Azure Customers (Program valid till December 31, 2023)

How Fintech Companies are Leveraging Cloud for Sustainability

How Fintech Companies are Leveraging Cloud for Sustainability

Fintech companies have always been concerned about sustainability and are looking for ways to reduce their carbon footprint and adopt sustainable practices. These companies are leading the way by leveraging the power of cloud computing to promote sustainability by opting for 100% cloud-based architectures to host their infrastructure.  

Fintech industry is actively investing in sustainability to build a greener eco-system by bringing sustainable solutions in critical fintech operations like: 

  1. Eco-friendly payment options through digital wallets to reduce paper and plastic waste, promoting sustainable transaction processing capabilities and e-signature options 
  2. Green loans option to help incentivize people toward sustainable development by offering lesser interest rate on certain loans 
  3. Greener Investment are a new norm for industry leaders and capitalists, as they are constantly evaluating technologies that are working towards sustainable future by addressing environmental challenges 
  4. AI/ML-based financial analytics is another big area of focus for fintech industries to achieve sustainability goals through automated and personalized investment advice by leveraging cloud infrastructure & mobile applications 

Cloud computing acts as the foremost catalyst and enabler for the fintech industry and provides capabilities across most of the solution areas. Cloud infrastructure facilitates numerous benefits for fintech like reduced energy consumption, carbon emissions, and overall environmental impact. As per data, it’s stated that with the cloud, financial entities can reduce carbon emissions by 95% compared to those hosted on local on-prem systems.  

For instance, Tandem is a UK-based bank that is on a mission to become the UK’s first green digital bank by leveraging cloud technologies to power its green digital banking products. Many other fintech companies are going beyond this, enhancing their environmental impact through innovative technologies. These include its safe, scalable platform and the digital app, which enable clients to get funding efficiently. 

Apart from the fintech companies, customers are also concerned with the environmental impact of their spending decisions, including the financial services they use. It is estimated that over 72% of consumers and small business clients are interested in environmental sustainability.  

By the end of 2025, the global market size of fintech is expected to reach $124.3 billion, with a compound annual growth rate of 23.84%. Therefore, fintech companies are increasingly leveraging cloud technology to enhance their sustainability efforts. Here are some ways they are doing so: 

1. Reduced Carbon Footprint

By moving their infrastructure to the cloud, fintech companies can reduce their carbon footprint. The cloud allows for the consolidation of physical infrastructure, which can reduce the energy consumption required to maintain servers and data centers. 

2. Energy Efficiency

Cloud service providers are investing in energy-efficient hardware and data centers. This means that fintech companies can benefit from these efficiencies and reduce their own energy consumption. 

3. Scalability

Cloud technology provides fintech companies with the ability to scale their infrastructure quickly and efficiently. This means that they can meet their customers’ needs without the need for physical infrastructure expansion, which can be costly and environmentally impactful. 

4. Data Analytics

Fintech companies can leverage cloud-based data analytics to gain insights into their customers’ behavior and preferences. This allows them to offer personalized services that meet their customers’ needs, reducing the environmental impact of unnecessary transactions. 

5. Higher Utilization Rate

When fintech companies use their own data stores and hardware sits idle, it creates poor efficiency and has more negative impact on the environment. It is also estimated that servers that are older than 4 years consume 65% of energy and only contribute to 4% of the performance with fast-paced technology. However, public cloud servers are typically 2 to 4 times more efficient than traditional data centers. 

Overall, the cloud is a powerful tool for fintech companies to reduce their environmental impact and become more sustainable. By leveraging the cloud, fintech companies can enhance their operations, reduce costs, and improve the customer experience while also reducing their carbon footprint. 

As sustainability continues to be a top priority for businesses and consumers alike, fintech companies will play a key role in driving the adoption of sustainable practices across the industry. The trend of fintech companies leveraging cloud computing for sustainability is here to stay, and it is crucial for the future of industry and the planet. 

At G7 CR, we believe in creating an enduring infrastructure to achieve net zero goals by transforming enterprises through Microsoft’s energy efficient data centers, emission impact dashboards and smart factories to further contribute to 2.5M carbon negative, 1.3M water positive, zero waste, 24PB of environmental ecosystem availability. 

G7 CR helped one of the largest Telco Service providers migrate to Microsoft Azure and reduce their Cloud spend by 30%. We will also help you take a first-class journey to the cloud with a hardware buyback program. Exchange your hardware for up to 125% of the market value and avail to facilitate a transition to the cloud redefining DC transformation and driving innovation. 

A report issued by Microsoft Corp shows that the Microsoft cloud is as much as 93% more energy efficient and as much as 98% more carbon-efficient than on-premises solutions. Contact us to know more about how you can achieve sustainability by leveraging Azure. Write to us at today and get a 1:1 consultation from our cloud experts. 

How SaaS and Web3 Can Complement Each Other

Web3 and Cloud

The world of technology is constantly evolving, and businesses must keep up with the latest trends to remain competitive. One of the most recent developments is the emergence of Web 3.0, which promises to revolutionize the way SaaS businesses leverage the internet. 

For a Software as a Service (SaaS) business, understanding the potential impact of Web3 is crucial to stay ahead of the curve. In this blog post, we will explore the top 5 areas where Web3 apps and SaaS can orchestrate together and act as an enabler for almost all industries. 

From decentralized cloud computing to smart contracts and interoperability, we will explore the latest developments in Web3 and what they mean for SaaS ventures when it comes to growing and scaling their businesses. One of the most compelling use cases of enabling Web3 with SaaS is streamlining finances involved in SaaS marketing. As we all know, SaaS Marketing costs are always a concern for organizations. And thus, implementing financial incentives using Web3 apps in SaaS products can add a lot of benefits like reduced marketing costs and streamlined budgets.  

Here are some of the examples of incentivizing SaaS Marketing Strategy with financial Web3 apps: 

  1. Exclusive, token only access for consuming the content, platform or channels 
  2. NFTs for people authentication, attendance monitoring and avatar creation 
  3. Tokens and incentives for digital marketing engagements 
  4. Incentivization for customer success, loyalty and referral programs, etc. 
  5. Rewards for being a part of like-minded community or ecosystem 

So, if you are a product company or SaaS provider and looking to understand how to leverage Web3 apps to streamline your customer experiences and provide a unified solution, here are some of the ways Web3 can be pivoted around with leading cloud providers like Microsoft.

1. Decentralized Cloud Computing

With Web3, SaaS companies can leverage decentralized cloud computing networks that are powered by blockchain technology. It is the accessibility of cloud computing resources over decentralized computer nodes, where no one entity has central control in the network. Decentralized cloud computing allows for distributed computing power and storage, which can reduce costs and increase scalability for SaaS companies.

2. Tokenization of Cloud Resources

The process of creating a surrogate value (a token) and used in place of the original data or information is known as tokenization. Web3 enables tokenizing cloud resources, such as computing power, storage, and bandwidth. 

SaaS companies can leverage this trend by using tokens as a means of payment for cloud resources to create unique value propositions and reward systems for their customers. According to CoinMarketCap, there are over 11,000 cryptocurrencies listed as of March 2023.

3. Smart Contracts for Cloud Resource Allocation

Smart contracts can be used to automate the allocation of cloud resources based on a specific criterion, such as workload demand, price, and availability. ISVs can use smart contracts to optimize their resource allocation and focus on reducing cloud resource costs.

4. Improved Security and Privacy

Web3 technologies use a decentralized architecture where data is distributed across multiple nodes in a network rather than being stored on a central server. This makes it harder for hackers to breach the system and steal or corrupt data, as there is no single point of failure. Also, Web3 technologies use advanced encryption and security protocols to ensure that data is secure. SaaS companies can leverage this trend by building decentralized applications that allow users to control their own data and identity. 

5. Interoperability Between Cloud Platforms

Web3 enables interoperability between different cloud platforms, which can facilitate the exchange of data and value between different platforms. According to Deloitte, interoperability will be a key driver of blockchain adoption in the coming years. SaaS companies can leverage this trend by building applications that can seamlessly integrate with multiple cloud platforms, increasing their reach and accessibility among customers. 

The emergence of Web3 has brought about significant changes in the way ISVs interact with technology and do businesses online. Adopting these trends could provide SaaS businesses with opportunities to enhance their product offerings, improve security, increase transparency, and build user trust.  

Understanding and implementing Web3 trends can help ISVs stay competitive and relevant in an ever-evolving digital landscape. By leveraging the power of Web3, SaaS businesses can unlock new avenues for growth and innovation in the years to come. 

As Web3 is adding new values to SaaS companies, it’s required for stakeholders and decision-makers to avail of its advantages to achieve the common goal and get ready to become a part of this revolutionary community. G7 CR is actively working with Web3-enabled SaaS ventures in partnership with Microsoft on several growth and scale motions, like STAB – SaaS Success Program. Connect with us to learn more about the program and leverage the power of Web3 for your SaaS business.

How to Create New Business Value Through Microsoft Azure

Do More With Less

In today’s rapidly changing business landscape, technology has become a critical component of business success. This is the reason SaaS businesses are now increasing their cloud consumption to gain a competitive advantage. According to a report by ResearchAndMarkets, the global cloud computing market size was valued at $371.4 billion in 2020 and is expected to reach $1,105.3 billion by 2026, with a CAGR of 18% during the forecast period of 2021-2026. 

Microsoft Azure, a powerful cloud computing platform, offers a wide range of services that can help organizations create new business values. From improving operational efficiency to enabling new revenue streams, Azure has the potential to transform the way ISVs operate. 

This article will explore how ISVs can leverage the power of Microsoft Azure to create new business value and stay ahead in a constantly evolving marketplace.

1. Leverage Scalable Infrastructure of Azure

ISVs can leverage the power of Azure’s infrastructure to quickly and easily scale their applications to meet the needs of their customers. Azure offers a range of services, such as virtual machines, containers, and serverless computing, that can help ISVs with scalable and flexible cloud solutions. 

2. Take Advantage of AI and Machine Learning Services

Azure offers a range of AI and machine learning services that ISVs can use to enhance their applications. For example, ISVs can use Azure Cognitive Services to add speech, vision, and language understanding capabilities to their applications, or use Azure Machine Learning to build custom machine learning models. 

3. Integrate with Other Microsoft Services

ISVs can also create new business value by integrating their applications with other Microsoft services, such as Office 365 or Dynamics 365. This can help them provide a more complete solution to their customers and create new revenue streams. 

4. Use Azure for Data Management and Analytics

Azure offers a range of data management and analytics services that ISVs can use to gain insights from their data. For example, ISVs can use Azure SQL Database to store and manage their data or use Azure Data Factory to create data pipelines for ETL (extract, transform, and load) tasks. 

5. Sell Through Azure Commercial Marketplace

ISVs can also publish their solutions on the Azure Marketplace, which is a central hub for cloud-based solutions. This can help them reach a wider audience and create new business opportunities. According to Microsoft, companies that list their products in the Azure Marketplace can see up to 27% more leads compared to those that do not. 

ISVs have complete access to the 4 million monthly active users and 1 billion Microsoft customers, including 95% of the Fortune 500, allowing them to increase revenue through the commercial market in a flexible manner. 

Businesses that leverage Microsoft Azure’s capabilities can create new business value by reducing operational costs, improving customer engagement, increasing productivity, and expanding their reach in the marketplace. Adopting Azure as part of their digital transformation strategy, businesses can gain a competitive edge in today’s rapidly evolving business landscape. 

At G7 CR Technologies, we recognize the immense potential of cloud marketplaces for ISVs. That is why we have launched the ISV Success Program – STAB (Sales, Technical and Business). An exclusive initiative to help ISVs grow their businesses through the commercial cloud marketplace, proven GTM programs, and SLA-backed technology support and investments. STAB encompasses below: 

  1. Robust GTM Program for increased demand generation and sales 
  2. Technology & cloud investments to enrich software and applications 
  3. Business empowerment to enable credibility & global expansion 

Why STAB and G7 CR Technologies? 

STAB gives an opportunity for ISVs to connect with Microsoft GTM Experts, scale through the B2B marketplace, and sell in global markets. G7 CR acts as a catalyst that helps ISVs accelerate their journey to the commercial marketplace, right from listing to streamlining operations to completing B2B sales transactions. G7 CR will also advise businesses in obtaining industry standard certifications like ISO and others, which are essential for brand credibility and compliance. Here are the following key benefits of leveraging the STAB program. 

  1. Uplift demand generation and fuel growth with 2x logo acquisition and 3x global reach 
  2. Harness global visibility through Microsoft B2B Cloud Marketplace 
  3. Influence sales and branding through credible PR & media coverage 
  4. Reimagine possibilities and innovations to become the next unicorn 
  5. Optimized cloud spending, reduced cost, and time to market 

With STAB – ISV Success Program, we want to help ISVs achieve their growth milestones faster. G7CR has been an exclusive gold partner & most recognized ISV Specialist Partner of Microsoft and has won Microsoft Country Partner Award for two consecutive years. Apply for the program today.

How ISVs Can Optimize Cloud Costs by Migrating to Azure

Do More With Less

As ISVs (Independent Software Vendors) continue to grow and scale, it can be challenging to manage cloud expenses and achieve an effective ROI. It is found that most organizations waste about 30% of their cloud resources due to ineffective optimization practices. According to Flexera’s 2022 State of the Cloud Report, the cloud expenses crossed the budget by 24% on average.

ISVs continuously seek ways to reduce infrastructure and storage cost. And thus, having a cloud provider which can provide in-depth cloud cost and consumption insights is a must. Microsoft gives an opportunity to ISVs to reduce their IT costs by migrating or moving their workloads to the Azure cloud. 

Azure helps customers save on infrastructure and energy costs, improve operational efficiency and productivity. When ISVs migrate or build products on Azure, they get various tools, offers, and tailored recommendations to manage and optimize cloud costs. In short, ISVs can achieve: 

  1. Visibility and draw cost insights using monitoring and analytics. 
  2. Maximum efficiency out of their cloud environment. 
  3. Provision resources that are optimized for cost. 

Here are the 5 ways for ISVs to optimize their cloud costs.

1. Shut Down Unused Resources

When migrating to Azure, ISVs get Azure Advisor, which helps them identify idle virtual machines (VMs), ExpressRoute circuits, and other resources in order to save costs, increase efficiency, and accelerate growth with Azure. 

Moreover, ISVs get actionable recommendations for optimizing their resources and helping them choose which resources to shut down and which to keep.

2. Right-size Underused Resources

There are some situations when resources are not fully used as per their capacity. Hence, it is essential for an ISV to identify such underused resources. With Azure Advisor, ISVs can find underutilized resources by monitoring the usage patterns of their Azure resources. 

Moreover, they will get actionable recommendations to deallocate the virtual machine, resize the disk, or turn off instances when they are not needed to reduce your costs. This will also help ISVs improve the performance of their Azure environment. 

3. Reserve Instances for Consistent Workloads

It is a cost-saving offering that allows ISVs to save money on their Azure virtual machine (VM) usage costs. When an ISV purchases a Reserved Instance for a consistent workload, they can save up to 72% compared to pay-as-you-go pricing. 

A consistent workload refers to a scenario where virtual machines run consistently, 24/7, for a 1- or 3-year period. By making a low upfront payment, ISVs can commit to a consistent use pattern and receive a significant discount on the cost of their VMs. 

4. Take Advantage of the Azure Hybrid Benefit

The Azure Hybrid Benefit is a cost-saving feature that allows ISVs to use existing Windows Server and SQL Server licenses on Azure and save on their virtual machine costs. 

This means that instead of paying the full cost of running these servers on Azure, ISVs can apply for their existing licenses and pay only for the underlying infrastructure. 

5. Setup Budgets and Allocate Costs to Teams and Projects

Microsoft Cost Management is a unique cloud-based solution of Azure that helps ISVs manage and optimize their cloud spending. It allows them to set up budgets and allocate costs to different departments, projects, or cost centers within the organization.  

This helps ISVs to ensure that spending is aligned with their organizational goals. Moreover, ISVs can make informed decisions about how to allocate their resources effectively and efficiently. 

How G7 CR Can Help ISVs Migrate to Azure 

If you are an ISV and looking to optimize cloud costs, G7 CR can help you drive the transition with zero business impact. We use a strategic approach in order to lift and shift or redeployment. With deep cloud expertise, we advise you on the right cloud approach that fits your need, considering key business aspects like scale, security, and manageability. 

Considering the challenges ISVs face in order to grow and scale, G7 CR has launched STAB – ISV Growth Program in partnership with Microsoft. So far, STAB has helped about 95% of our ISVs grow 3X in revenue. G7 CR helps ISVs migrate to Azure and launch their B2B SaaS offering in Azure cloud marketplace. This enables ISVs to transact with 4M monthly active users and 1 billion Microsoft customers including 95% of Fortune 500 companies. Additionally, G7 CR also makes a series of investments as Service Point Credits. Join the ISV Growth Program and scale up through 2x logo acquisition and 3x global reach. 

How ISVs Can ‘Do More with Less’ with Microsoft Azure

Do More With Less

The idea behind doing more with less on Azure is to achieve optimized cost, resilience, and growth for ISVs (independent software vendors). With constant tech evolution, ISVs always need to stay abreast in order to navigate through changing markets and accelerate growth. 

As businesses are now looking forward to becoming more innovative and flexible, Microsoft Azure is offering expert help, guidance, cloud credits, and joint GTM opportunities to ISVs to scale faster. Doing more on Azure is all about getting more value from your IT investments with less cost and disruption. 

Below are some of the values that ISVs can leverage with #domorewithless: 

  1. Be data-driven and optimize with Azure 
  2. Deliver efficiency with automation and AI
  3. Innovate with a cloud developer platform 
  4. Re-energize your workforce with Microsoft 365 
  5. Protect everything, everyone, everywhere 

Also, let’s take a quick glance at the stats of how ISVs are achieving more with less on Azure. 

  1. 16% average savings of direct infrastructure-related costs with Azure 
  2. 37% average three-year cost savings when you run equivalent workloads on Azure 
  3. 54% potential total cost of ownership savings on Azure versus running on-premises 

This initiative is brought to ensure ISVs hosted on Microsoft Azure can future-proof their businesses and do more with less. The three pillars of this initiative are something that helps ISVs emerge much stronger. 

1. Migrate and Save

With Azure, ISVs can save on energy and data center costs and gain more efficiency across their cloud environment. Moreover, Azure can help ISVs reduce costs by taking advantage of its scalable, automated, and managed services, as well as its pay-as-you-go and reserved instance pricing model. 

  1. With pay-as-you-go rates, you can save up to 85% when you choose to migrate Windows and SQL Server licenses with the Azure Hybrid Benefit. 
  2. With Azure, you can manage escalating energy costs efficiently while reducing your energy usage and carbon emissions. 
  3. Azure lets you save on IT infrastructure costs as well and helps you improve operational efficiency and maintain agility. 

2. Optimize Cloud Spending

Being of Microsoft Azure gives ISVs the flexibility to optimize their cloud spending. This means you can forecast cloud costs, perform cost management, and improve agility by increasing the efficiency of your cloud investments.

  1. According to a study, organizations saved up to 34% on Azure spending just in one year of usage by leveraging Microsoft Cost Management to understand, monitor, and forecast cloud costs. 
  2. With the Azure savings plan, ISVs can optimize their savings automatically and reduce costs. 
  3. Additionally, this helps in increasing security and improving reliability. In fact, with Azure Advisor, you can also ensure that your workloads are well-architected. 
  4. Leveraging Azure Arc helps you manage your on-premises, edge, and multi-cloud environments efficiently.

3. Reinvest to Accelerate Growth

The aim behind doing more with less is to ensure that ISVs reinvest their savings to become more resilient and drive innovation in their SaaS businesses. Also, this cycle of reinvestment will continue in order to accelerate business growth. 

  1. Save costs by minimizing downtime and data loss. Also, this ensures that you are able to secure your hybrid and multi-cloud environments with the help of backup and data recovery. 
  2. With this, you achieve a 93% reduction in unplanned downtime. Azure Site Recovery and Azure Backup will help you achieve this. 
  3. Azure AI services and Azure App Service will help you leverage the developer skills in order to drive growth and modernize applications. 
  4. Moreover, you can focus on developing sustainable and innovative solutions. This will reduce your carbon footprint and create value for the business. 

Leveraging these benefits as early as possible will ensure you are ahead of your competitors and able to deliver the best services to the customers. In this endeavor, G7 CR is helping CXOs achieve more with STAB, designed in partnership with Microsoft. STAB is a unique program that will help ISVs get access to 2X logo growth with a 3X geographic reach. Contact G7 CR or comment below to understand how you can be a part of this initiative to achieve more cost savings, more resilience, and more growth.